Merchants May Steer Customers To Lower-Cost Payment Options, Visa Says
Visa Inc. will allow merchants to offer discounts or other incentives to steer customers to a particular form of payment, including to a specific network brand or to any card product such as a "nonreward" Visa credit card, under terms of its settlement of an antitrust suit brought by the U.S. Department of Justice, the card brand announced last week.
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